What is digital marketing and why does your business need it?

When you hear the term digital marketing, what do you think of? Is it something you don’t quite understand but know that your business needs in order to grow? Maybe you’re the proud owner of a thriving business who has just learned about digital marketing and wants to learn more about how it can help you reach even more customers online? Whatever your situation, this guide on what is digital marketing will give you an overview of everything from how it works to how your business can use it to market your products and services better online.

Digital Marketing Defined

Digital Marketing is defined as the process of using the web and internet to market products or services to consumers. The term also refers to social media platforms, email, videos, blogs, mobile applications and other devices that allow companies to build relationships with prospects and customers. 

The simple definition of Digital Marketing means to use the internet in order to sell products or a service.

Why Is Digital Marketing Important For My Business?

With the rise of the internet and its impact on global commerce, one tool that has become essential for any successful business is Digital Marketing. Digital Marketing includes a variety of practices, from Search Engine Optimization (SEO) to social media. That’s because the people who use these platforms are typically online shoppers with higher incomes than average - and they’re shopping 24/7. 

In order to have success in these areas, you must have a solid understanding of what drives them as consumers so you can tailor your efforts accordingly. 

Social Media - The shift towards mobile devices means that more people are using their phones or tablets when they’re not at work or home. 

This means they have time to engage with brands while they browse through Facebook feeds or watch videos on YouTube. 

So it's important for businesses to set up profiles in order to capture potential customers' attention and connect with them when they're actively searching for information about their products or services.

The Digital Marketing Process

There are five steps to the Digital Marketing Process: Identify, Research, Develop, Implement, Monitor. The first step in the process is identifying what a customer needs or wants. In this stage you will research keywords to know what your potential customer is typing into Google or other search engines. Then you develop that product based on that keyword research. You implement by posting to websites like Facebook or Instagram so others can find out about the product being sold online. Finally, the last step is monitoring all of the work completed so far. SEO (search engine optimization) helps rank websites higher when customers do searches for products related to yours.

Costly Mistakes

Digital marketing, when done correctly, can transform the way a company communicates with its customers. It's cost-effective, ROI-positive and reaches those who might not otherwise hear about you. However, these benefits don't come without drawbacks: it's time-consuming to learn the techniques needed to use social media platforms properly; mistakes in SEO (search engine optimization) are costly in that they keep customers from finding your site; inappropriate content published on sites like Facebook may result in a damaged reputation.